Developing a game that goes viral and earns lots of revenue has become a realistic dream for many people.
While there may be plenty of competition and lots of hurdles to overcome, if you get it right you could become the proud owner of the next Angry Birds or Candy Crush and an entrepreneur in your own right. Getting that initial funding to develop your game and get it to market is probably the first big challenge you’ll face.
The good news is that it’s a lot easier nowadays. In the past you would have to go to the bank for a loan. Now there’s crowdfunding.
Plan Your Approach
It’s not just a simple question of putting up a request for money. You have to develop an idea and a good plan to put it into action. The more preparation you do before going to a crowdfunding site the better. The first part of this is doing your research and seeing what’s doing well and discovering why certain games are successful. Does your game idea fit this kind of profile? What things can you add in to make it potentially more successful? Who is it going to appeal to? How are you going to reach them?
Setting Your Budget
One of the first things you need to consider is how much money you have to raise. It’s not just about raising the money to get a developer to produce your game. You have to take into account what marketing is going to cost and how much you’ll need to spend on things like the game launch and ensuring you have enough bandwidth to cope with success. Then there’s all the changes and updates you are going to need to handle before the real money starts coming in.
Know and Build Your Support
Finding out who is more likely to fund your project is one of the more difficult challenges to overcome. If you are developing a game for young people, they are not necessarily the ones you want to approach to provide the finances. You may be looking at investors who are searching for great opportunities, plenty are nowadays. How are you going to reach out to them and, more importantly, what are you going to offer in return for their financial commitment?
Choose the Right Platform
Check out all the crowdfunding opportunities (there are hundreds out there) and find the one which best suits your project. Don’t just look at popular sites such as Kickstarter, try less well-known ones like Pozible. And don’t forget to read their terms and conditions.
Create a Compelling Campaign
You need plenty of imagination here to develop a strong crowdfunding campaign that draws people in. This is not just about what you write on your crowdfunding page but also how you engage on areas such as social media. Producing videos and regular updates shows potential investors that you are moving ahead with your project and are more likely to get it to market.
One of the problems with many crowdfunding activities is that they are unrealistic. You should solve this problem if you have researched and planned your approach properly. Don’t overset the amount you want to raise and have a clear idea of what the money is for and how you are going to move forward not just in the next few months but over the next few years.
Crowdfunding is a great way to find the finances you need to develop that next big game but it does take more than having a pipe dream. Hard work and application are needed. Get those right and you give yourself a much greater chance of success.
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I'm the lead User Experience and Interface designer for all the beautifully intuitive games and apps we produce. I'm a humble, good looking guy with a love for coffee and the odd vinyl toy or two. Talk to me for anything UX related.