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Blog > Month: January 2018

Month: January 2018

The Power of Analytics in App Development

9th January 2018
The Power of Analytics in App Development

As with any marketing initiative, you will want to measure the performance of your app. Not only does it confirm that you have made the right design choices in the first place and confirm your return on investment, it can help inform future developments to improve performance. For some strange reasons, apps are sometimes seen […]

The Importance of Proper Testing

3rd January 2018
The Importance of Proper Testing

We live in a world that is increasingly dependent on digital technology. Many businesses are now looking to develop their own, dedicated apps to improve customer engagement and increase profits. In fact, consumers now expect their favourite company to have their own app and to be able to download it easily either for android or […]