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Category: ASO

ASO And Why It Matters

10th November 2017
ASO and why it matters

Anyone involved in online marketing, realises the need for good SEO that improves page rankings on search engines. What is less commonly understood in modern marketing is the need for App Store Optimisation or ASO. With more businesses switching to apps, it’s become increasingly important and something which can certainly give you the edge over […]

How one idea can turn into an exceptionally successful app

2nd June 2014
30-day-fitness-challenges-thumb

Stuart Cookney runs a small web company in Stoke-on-Trent, he explains how the idea for his app came into fruition and how 30 Day Fitness Challenges went from a moderately popular website to hundreds of thousands of downloads in less than 12 months. Stuart gained an incredible amount of traction with v1 of the app […]