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Category: Marketing

The Power of Analytics in App Development

9th January 2018
The Power of Analytics in App Development

As with any marketing initiative, you will want to measure the performance of your app. Not only does it confirm that you have made the right design choices in the first place and confirm your return on investment, it can help inform future developments to improve performance. For some strange reasons, apps are sometimes seen […]

ASO And Why It Matters

10th November 2017
ASO and why it matters

Anyone involved in online marketing, realises the need for good SEO that improves page rankings on search engines. What is less commonly understood in modern marketing is the need for App Store Optimisation or ASO. With more businesses switching to apps, it’s become increasingly important and something which can certainly give you the edge over […]

We're looking for a Business Development Manager

5th July 2017
Hiring Business Development Manager

We’re looking for someone to join our team and run the sales and business development strategy. Please note: the position has now been filled. Are you an experienced Business Development manager and looking for new opportunities in the fastest growing sector in the world?  Well you’ve come to the right place, because we’re on the hunt. […]

Push Notifications: The Right Way to Use Them

23rd June 2017

If you want to ensure the success of your app you need a good marketing strategy in place. You also need to use all the tools at your disposal as effectively as possible. This includes push notifications and knowing how to leverage these can lead to better engagement and help keep the dialogue between user […]

The Advantages of Social Networking in Today’s Society

21st May 2017

Social media is becoming increasingly renowned for its dehumanising qualities, and the phenomenon is gaining a fair amount of criticism recently for its users’ reliance on technology to form and maintain basic human relationships. Although we’re all guilty of indulging in the virtual realities of social media apps such as Facebook, Instagram and Twitter, spending […]