We live in a world that is increasingly dependent on digital technology. Many businesses are now looking to develop their own, dedicated apps to improve customer engagement and increase profits. In fact, consumers now expect their favourite company to have their own app and to be able to download it easily either for android or Apple products. Then you have the growing band of wannabe game developers who are working on the next big thing.
The rush to get your app out there can be all consuming. If you don’t do the proper testing in the first place, however, you could well damage your reputation and turn off consumers in droves before you’ve even got to first base.
Whether you’re a business or personal app developer or a gaming addict, there’s a high price to be paid for getting it wrong.
Common App Issues
If you ever downloaded an app onto your phone, you’ll know that some work better than others. Reasons for app failure include:
- It keeps crashing every time you try to use it.
- It’s difficult to use or understand.
- Its functionality is limited and doesn’t enhance your life in any way.
- The app doesn’t synch with your other devices.
The truth is that if an app doesn’t fulfil it’s promise within the first few minutes of use, consumers are likely to delete it. They may even be disappointed enough to leave a bad review on your download site which can greatly affect your future success. Failure in this way can quickly damage your reputation as a business or organisation. The truth is that with the emergence of much better tech over the last decade, consumers have become used to things working first time and delivering what they want.
Putting Testing in Place
If you’re eager to get your app out there and start doing business, the best thing you can do is stop and take a deep breath.
App testing is designed to ensure your product not only satisfies the customers you’re focused on but also works with their device. Testing has always been important in the digital world. If you are developing a web site, you need it to work well with customers and provide them with the quickest route for contacting your business or buying a product. The same is true of today’s apps.
Testing should be introduced throughout the whole process, from the initial concept design through to the code development and the final testing of functionality and usability. What works in the development environment, may not necessarily function as well in real life.
The world has become a lot more complicated when it comes to technology. Your app may need to work across different screen sizes and multiple makes of mobile phone. Then you have to consider the different operating systems such as iOS, android and Windows. Within that there are different versions of the operating system which someone might have on their phone.
There are a range of other factors you have to test for:
- Is it easy to use and are customers satisfied enough so that they use the app regularly?
- Do the menus, buttons and settings all work properly?
- Does the service need to operate on and offline?
- Is there an impact on battery consumption?
- Does it work just as well with 3 and 4G as Wi-Fi?
- Does the application keep the user secure and protect their data?
All these are questions that need to be answered before you push your new app out into the world. Putting in place a robust testing regime is vital if you want your app to be successful and provide consumers with exactly what they are looking for.