Any business owner will tell you that standing out from the crowd is vital if you want to be successful.
In recent times, the online retail market has become stacked with new and upcoming brands, all hoping to catch the attention of those shopping on their smartphones or tablets. The same is true when you develop an app – it’s a product and once it’s ready it goes into a store you need to get your marketing in place.
If you want to stand out, one of the first things you need to put some thought into is your app icon.
Stand Out Right Now
There are millions of apps. If you go online and search through a certain genre, you’ll get a long list of options. If you think that people search logically through a store list and diligently read all the sales blurb, think again. What they tend to do is spot something that looks good and then click on it.
If you’re app icon has ‘sex appeal’, therefore, you are more likely to get clicks and then more likely to get sales.
It’s a simple as that. Next time you go into an app store searching for something, pay special attention to what catches your eye. That’s the power of the icon.
It’s strange that many app developers put in so much effort coming up with their concept and working on the code but don’t pay much attention to this part of the mix. Don’t let anyone tell you different – looks are important.
Branding Your App
Pop on any marketing help website and they’ll tell you that branding is important for any business. If you want to be easily recognisable, you need to get this aspect right and that includes creating the best icon design that money can buy.
A great icon should:
- Be simply designed but have impact
- Have a unique shape that sets you apart from the crowd
- Avoid too much text or using photographs
- Look professional and say something about your product
Being creative with a box that is about the size of a thumb print is not easy, of course. With millions of others sitting in the local app store, it’s not a simple process to come up with something that stands out and has impact. Get it right, though, and you should expect to have better visibility and create more interest in your app.
If you already have an app up there and are now looking at it and wondering if it’s actually doing you any good, don’t worry. The good news is that you can update your app icon any time you want. All you need to do is step back and come up with the killer redesign.
We are visual animals. The old adage that ‘a picture paints a thousand words’ is quite pertinent to app icon design. It’s not the be all and end all but people do judge you on appearances. In the end, a strong icon can be the difference between success and failure for many developers. The big challenge is finding the perfect look that catches the eye and gets more people clicking on you instore.